PUBLIC RELATIONS
Press releases & downloads
Here you will find current ALPINA press releases as well as images and documents for download.
For further information or interview requests, please contact our press contact.
Irmelin Ehrig
Ehrig & Partner
Martin-Luther-Straße 86
10825 Berlin
Phone: 030 / 21 96 96 46
Mobile: 0179 – 686 04 76
ehrig@ehrigpartner.de
15/07/2026
ALPINA Parking is developing the “CinemaxX Hbf Wolfsburg” underground parking garage
Wolfsburg. ALPINA Parking Deutschland GmbH, which specializes in customized parking management solutions, has taken over the operation of 111 parking spaces in the underground garage of the CinemaxX in Wolfsburg. The long-term lease agreement between ALPINA Parking—which operates nationwide—and the asset manager RQI RE.Structuring Solutions GmbH—a wholly owned subsidiary of RQI Immobilien AG based in Wiesbaden—was finalized in August 2025. Legal counsel for the lease agreement was provided by LOSCHELDER Rechtsanwälte Partnergesellschaft mbB on behalf of RQI and by Taylor Wessing on behalf of ALPINA. As early as September 2025, ALPINA Parking took over transitional operations and began rolling out a digital parking system in December. In February 2026, the extensive renovation work in the new ALPINA underground parking garage “ CinemaxX Wolfsburg Central Station“ has been finalized, and as of June, the final agreements regarding safety and cleaning measures in the stairwell entrances have now been established. ALPINA Parking will thus assume full responsibility for managing one entrance.
“Our new location in Wolfsburg at the ‘Gateway to Downtown’ offers an excellent setting—directly across from the main train station and in the heart of the new ‘Nordkopfquartier’ development area. Our goal is to enhance the value of the CinemaxX underground parking garage over the long term through ticketless parking management, a new parking space layout, and the designation of specific parking areas—such as family, women’s, or eco-friendly parking spaces. We offer our parking customers an attractive rate structure tailored to this location,” said Maximilian Bichlmaier, CEO of ALPINA Parking.
In addition to digitizing parking operations through the system provider Arivo, ALPINA Parking has carried out various upgrades to the aging facility while it remained in operation. These include a new parking and signage system, new security cameras, LED lighting, extensive painting work, and two cashless payment terminals. The entrance area was structurally expanded to facilitate easy entry into the underground parking garage.
Easy parking and switching from cash to card payments
Arivo’s digital technology makes parking easier, especially for visitors to CinemaxX, Wolfsburg’s downtown area, and guests at the nearby Meliá Hotel. Access to the underground parking garage is granted when a special camera automatically captures the license plate number. At the end of the ticketless parking process, users simply enter their license plate number at the payment kiosk. The amount displayed can then be paid either by card or via a QR code using a mobile phone. Upon exiting, the license plate is verified by the cameras and access is granted once payment has been made. With this, ALPINA Parking is transitioning to a straightforward digital payment method. With ticketless parking—which eliminates paper use and specifically reduces traffic caused by drivers searching for parking spots—ALPINA is also pursuing an environmentally friendly operating concept.
The CinemaxX underground parking garage is open 24 hours a day and also has a parking manager on site during the day to assist you. Parking is available for both short-term and long-term parkers. The first 30 minutes are currently 70 cents, and the second half-hour at 80 cents. After that, a rate of 1.50 € per hour offered. As Daily maximum rate (24 hours) is €7.00 set. This makes the ALPINA Parking underground garage the most affordable option on site. Long-term parkers pay 62 euros per month.
In the heart of the Nordkopf district
The new underground parking garage by ALPINA Parking at Willy-Brandt-Platz in the “Nordkopfquartier” urban development area benefits from excellent infrastructure and the area’s revitalization. As part of the new neighborhood concept, Porschestraße is also set to be transformed into a pedestrian promenade. RQI RE.Structuring Solutions took over the mandate for the SIGNA Group’s former neighborhood development project in September 2024 and restructured it. As a result, various project developments for offices, retail, commercial spaces, healthcare, and residential use are currently being implemented—and are planned for the future—in the vicinity of the ALPINA underground parking garage.
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
Downloads:
22/05/2026
ALPINA Parking starts operating the city’s most modern underground car park in the “City-Center Gersthofen”
ALPINA Parking has taken over the underground parking garage of the City-Center in Gersthofen and is starting regular operations with an uncomplicated, barrier-free parking system and new tariffs.
Gersthofen/Augsburg. The Munich-based operator ALPINA Parking, which specializes in individual location development, has been managing the “City-Center Gersthofen” underground car park with 350 parking spaces and a further 50 parking spaces in the outdoor areas since 1 April. In April, ALPINA Parking introduced the new digital technology from the manufacturer Arivo in an initial operating phase, which enables efficient, environmentally friendly and convenient parking operations. During the technical changeover, ALPINA Parking offered all users free parking. Regular parking operations began on May 15, 2026 with a new tariff system tailored to the location.
“We are delighted that our free-flow system has now been integrated and that we can start operations in the City-Center with a range of services to suit the location,” says Maximilian Bichlmaier, CEO of ALPINA Parking. “We want to give our customers a stress-free parking experience without barriers, tickets and time pressure – and also offer a ‘little luxury’ in everyday life.”
Flexible and simple pricing system with 30 minutes free parking for all
ALPINA Parking developed the tariff concept in consultation with parking customers, retailers, the new owner of the CONCRETE Capital city center and the town of Gersthofen during the pilot phase. The following offers will apply from May: All parking customers can park in the parking areas of the City-Center 30 minutes free of charge parking. The second half hour costs 60 cents. After that every hour or part thereof regular 60 cents calculated. The Daily rate is 10 Euro. For residents is also a fixed parking space contingent has been set up. Long-term parkers pay 69 euros per month, employees of the City Center receive a reduced rate (60 euros) or can use highly discounted pay-per-use rates of 2.90 euros per day as required. ALPINA Parking provides the appropriate technology for special discounts and promotions.
Barrier-free and environmentally friendly operation without a ticket
The parking areas with a total of 400 parking spaces and six pay stations are open around the clock. As there is no barrier, all users of the digitally operated parking garage can enter and exit directly. The license plate number is automatically recorded. Payment is also quick and easy at the pay stations: either by card or via smartphone using a QR code. Payment can also be made via the webshop up to 48 hours after parking. Thanks to the paperless system and the avoidance of traffic jams and search traffic, parking operations are organized in an environmentally friendly and efficient manner.
Further development of the site by the investor CONCRETE
The Gersthofen underground parking garage is operated by ALPINA Parking under a long-term lease agreement with the Munich-based investor CONCRETE Capital further developed. CONCRETE is currently working on repositioning the center. In future, two new buildings with a total of around 80 apartments will be built on the site to create urgently needed living space. The outdoor parking deck will be built over with a stilt construction so that the parking spaces in front of the center can be retained. The City-Center with around 30 retailers as well as medical practices and offices is located directly next to the town hall and not far from Gersthofen’s town hall. The inner-city location benefits from excellent transport links and proximity to the train station.
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
Downloads:
09/04/2026
ALPINA Parking establishes the first barrier-free parking garage in the city center of Klagenfurt in 2026
ALPINA Parking introduces the first barrier-free parking system in the center of the Carinthian capital. At the same time, the Heiligengeistplatz underground car park is modernized and technically upgraded.
Klagenfurt am Wörthersee. The operator ALPINA Parking, which is active in Austria and Germany, has introduced a digitalized and barrier-free parking operation in the Heiligengeistplatz underground car park in Klagenfurt. The four-storey garage with a total of 286 parking spaces on Villacher Ring 30 was taken over by ALPINA Parking GmbH from Vienna at the turn of the year. The contractual partner of the 33-year lease agreement is the holding company of a private owner. The property has been in regular operation since the new technology was introduced in January. The digital parking system is provided by the manufacturer Arivo. In perspective further modernization measures are planned.
The Heiligengeistplatz underground parking garage belongs to the building complex “The Holly”a revitalized former department store. As a multifunctional commercial building, it houses retail outlets, office space, doctors’ surgeries and a fitness center, among other things. As a public transport hub, Heiligengeistplatz is located at one of the busiest locations in the state capital. The building exit leads directly into the “Innere Stadt” with the historic town hall and the Klagenfurt Landhaus, the seat of the Carinthian provincial government and parliament. The entrance from the Ring is located “green roofed” under the Schillerpark not far from the Lendhafen.
“We were very keen to gain the Heiligengeistgarage as a new location, as we are excited about the special location in the city center – between the old town and the increasingly popular district on the Lendkanal“, explains Maximilian Bichlmaier, CEO of ALPINA Parking. “This location makes the site particularly attractive for visitors to the city and for employees of the town hall and state government. Our parking concept meets the requirements of modern cities by helping to reduce inner-city search traffic and significantly increasing convenience for users.”
“Free-Flow” – convenience for all park guests: barrier-free and ticket-free
Parking customers can enter the underground parking garage without having to take a ticket. The license plate number is captured by special cameras. After parking, the license plate number is entered directly at the pay station to pay conveniently by card or cell phone via QR code. A special luxury: the outstanding bill can be paid on the move for up to 48 hours after parking. No app is required for this. It is also possible to book parking spaces in advance via a web store. Long-term parkers can manage their contract digitally as required. The new parking tariff is 3,90 € per 45 minutes, the maximum daily rate is € 46.80. Long-term parkers pay 142 per month and €150 for the monthly flex rate. The late fee is 5,-Euro (19:00 – 07:00 o’clock). A personal contact person is available to answer any questions via the ALPINA service number.
Can be used with two parking apps for the first time
With the new ALPINA Smile App registered users receive attractive discounts and additional convenience, for example by being able to park and pay “without hurdles”, as billing takes place automatically via the digitally stored payment method. At the same time, customers can also use the APCOA Flow App at the same conditions at ALPINA.
“With the recognition of the Apcoa Flow app, we are working together with Apcoa to make parking as easy and cost-effective as possible for our customers,”explains Maximilian Bichlmaier. “The aim is to continue working together for the benefit of our customers in the future and to implement such collaborations at other locations.”
Further modernizations planned
ALPINA Parking plans to upgrade the underground car park with a new design and to organize the parking processes in an environmentally friendly way using the digital system. The new features include floor markings, painting work and the installation of security cameras. In addition, special areas as parking spaces for women, families and senior citizens and wheelchair-accessible parking spaces clearly marked and identified. Also E-charging stations are marked so that they are easy to find. Thanks to the precise control of parking search traffic and a paperless parking system, ALPINA significantly reduces CO₂ emissions and focuses on resource-saving operation.
Another highlight of the new location is the free WLANwhich ALPINA will provide in the future and which facilitates the effortless use of digital services such as navigation, payment, online research or charging. In the long term, the location could develop into a Mobility hub with additional offerings such as car sharing, car rental and other services.
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
ALPINA Parking Holding AG, Mauerkircherstraße 181, 81925 Munich, Germany
Maximilian Bichlmaier, Member of the Management Board, Phone: +49 89 59 49 61, office@alpina-parking.com
Downloads:
27/02/2026
Ronald Steen takes over the position of Head of Operations at ALPINA Parking
ALPINA Parking Holding AG is strengthening its management team in the operational area with the experienced industry expert Ronald Steen. He has over 40 years of expertise in parking management, including more than three decades in management positions.
Munich/Vienna. As Head of Operations, Ronald Steen is responsible for the management and organization of all operational processes at ALPINA Parking. His responsibilities include, in particular, the preparation and support of site takeovers, the organization of ongoing operations and ensuring the technical excellence of the facilities. “I am looking forward to the challenges ahead and to playing an active role in shaping the dynamic growth of ALPINA Parking and consistently implementing the goals we have set together as a team,” says Ronald Steen, Head of Operations at ALPINA Parking.
The expanding parking garage operator ALPINA Parking stands for individual location development as well as value-enhancing, service-oriented and environmentally friendly management of parking properties, currently primarily in Germany and Austria. In his new role, Ronald Steen will continue to develop existing structures in a targeted manner, optimize operational processes and drive forward the sustainable development of the location portfolio.
Ronald Steen joined ALPINA Parking in January 2026. Prior to this, he worked for more than four years as Head of Operations South/West at Goldbeck Parking Services GmbH in Düsseldorf. Between 2015 and 2020, he took on a wide range of responsibilities at Verkehrswacht Parkplatz GmbH as Technical Manager and authorized signatory – from personnel responsibility to facility management and acquisition to operations management. He held further management positions as Contract Manager and Area Manager West at Vinci Park Deutschland GmbH, a subsidiary of the international construction group Vinci.
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
Downloads:
18/12/2025
ALPINA Parking takes over Lindeblock underground parking garage in Bad Godesberg and offers 24/7 parking in the city center
Bonn/Bad Godesberg. The nationwide parking garage operator ALPINA Parking took over the operation of 187 parking spaces in the underground parking garage of the Lindeblock in Bad Godesberg in December.
The building complex, a prominent corner building from the 1990s with 8,200 m² of rental space, is located at Moltkestrasse 2-14, in the immediate vicinity of the city center. The owner of the mixed-use building with residential, office and retail space as well as the municipal district library is Landmarken AG from Aachen, which acquired the property in 2021 and upgraded it through sustainable portfolio development. The city administration of Bonn has rented 5,500 m² of rental space as the anchor tenant and moved into the Lindeblock with the authority center in 2025. Shopping facilities, a cinema, restaurants and the train station are all within walking distance. ALPINA Parking took over the operation of the underground parking garage for short-term and long-term parkers on December 9 with a long-term lease agreement concluded between Landmarken AG and ALPINA Parking Deutschland GmbH in November.
“We are delighted to manage and further develop the Lindeblock underground parking garage,” explains Maximilian Bichlmaier, CEO of ALPINA Parking. “The location is ideally situated, right at the entrance to the city center. In addition to the fixed rental of parking spaces for authorities and employees, we want to offer city visitors in particular convenient parking options around the clock with a differentiated range of tariffs.”
Investment in modern technologies, environmental friendliness and a “little luxury” in everyday life
With the new opening hours (24/7), short-term parkers can leave their vehicle in the underground parking garage at any time. An ALPINA parking garage manager will be on site as a contact person for customers. In addition, the ALPINA Parking office in Munich and a 24-hour hotline will be available. Previously, the underground parking garage was closed after 8 p.m., which is why it did not offer any parking options for evening visits to the city center.
In addition to new signage and equipment, ALPINA Parking is also investing in new parking technology by taking over the digital system integrated in summer 2025. The manufacturer Arivo, which provides ticketless “free-flow parking” without barriers, is already a technology partner of ALPINA in other properties. The new technology allows the license plate number to be automatically captured by special cameras. At the pay stations, the parking process is then only paid for by entering the license plate number with a card or digitally with a QR code via a web store. This eliminates the need for a parking ticket. Alternatively, it is possible to pay via the webshop up to 48 hours after parking.
Despite extended opening hours and modernized technology, ALPINA’s tariff structure offers moderate prices: 1.00 Euro for the first half hour and 2.00 Euro per hour thereafter. The daily maximum is 19.00 euros. Long-term parkers can rent a parking space as an annual contract for 110 euros per month or choose a flexible monthly offer.
The direct, barrier-free access and ALPINA’s parking garage management system, which is tailored to the location, systematically avoids parking search traffic and enables environmentally friendly parking. The paperless payment system without tickets also has a positive effect on theCO2 balance. Five e-charging stations are also planned for the parking spaces used by the city. If demand increases, the range could be expanded further.
“We want to combine environmentally friendly management with maximum convenience for our customers and offer them a pleasant, uncomplicated parking experience, a little luxury in everyday life,” says Maximilian Bichlmaier.
ALPINA Parkgarage Moltkestraße 12, Lindeblock, 53173 Bonn – Bad Godesberg
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
ALPINA Parking Holding AG, Mauerkircherstraße 181, 81925 Munich, Germany
Maximilian Bichlmaier, Managing Director, Phone: +49 89 59 49 61, office@alpina-parking.com
Press contact: Irmelin Ehrig, Ehrig & Partner, Martin-Luther-Straße 86, 10825 Berlin
Tel. 030 / 21 96 96 46, mobile: 0179 – 686 04 76, ehrig@ehrigpartner.de
Downloads:
27/11/2025
Reopening of the historic Astoria garage by ALPINA Parking in Vienna
- 300 parking spaces back in operation from Saturday, November 29
- Christmas reception with 3 days of discounted parking on the 1st weekend of Advent (Sat., 29.11./Sun., 30.11.) including Monday, December 1
- Modernization of parking processes planned
Vienna. The ALPINA Parking Group, which is active in Austria and Germany, will take over the operation of the historic Astoria Garage from November 29, 2025 from 1918 in the Josefstadt district of Vienna. The building, which was converted into a tower garage with 442 parking spaces in the 1930s, is one of the first daylight garages in Vienna and one of the largest and oldest of its kind in Europe. Not far from Rathausplatz, Volksgarten and Museumstraße, the parking garage is centrally located at Trautsongasse 4 in the 8th district of the Austrian capital. Situated on the edge of the “inner city”, the building with its roof level and glass dome offers around 18,000 m² of usable space on six floors. From Saturday November 29, at 10:00 a.m. the Astoria Garage by ALPINA will open its doors around the clock.
Following the closure of the traditional garage in July 2024, operations will start after more than a year, just in time for the Christmas season, initially with around 300 parking spaces, as the new owner, Jürgen Hesz, announced in October. The necessary renovation work had already begun in recent weeks. The management contract negotiated between Meta Astoria Garagen GmbH and the Vienna-based operating company Alpina Parking GmbH provides for a long-term term and, in the long term, the complete renewal of parking operations.
“With ALPINA Parking, a suitable operator has been found who will optimally accompany the challenging revitalization of the Astoria garage with an individual location concept,” says Jürgen Hesz, Managing Director of Meta Astoria Garagen GmbH.
“We are delighted to reopen the traditional parking garage this Advent weekend and to welcome the first visitors in person. In the future, we would like to offer all our customers modern, convenient parking in a historic ambience and thus a little luxury in everyday life,” emphasizes Maximilian Bichlmaier, CEO of ALPINA Parking, who comes from Vienna. The parking garage operator also plans to reactivate the other 100 parking spaces in the building over time.
Welcome gift on the first weekend of Advent
For three days, from Saturday, November 29, through Monday, December 1, ALPINA Parking is offering all parking guests in the ASTORIA garage a special rate of just 10 Euro for the whole day (24 h). In Vienna’s city center, it is currently usual to pay up to 50 euros per day. Within the Vienna Ring, the historic city center, parking fees are usually 5.50 euros per hour. The price for short-term parking in the Astoria garage, which is still outside the city center, is 5 euros per hour and the daily maximum 45 Euro. Long-term parkers pay around 350 euros net (420 euros gross) per month. Several ALPINA parking garage managers are scheduled to look after the parking garage on site.
An initial technical solution for an uncomplicated parking process will be implemented for the opening at the weekend. In the long term, the plan is to switch to a fully digitalized operation with modern pay stations and automatic license plate recognition. The new parking technology will be supplied by the established system manufacturer Arivo from Graz.
“Our aim is to integrate a super-modern mobility hub into the historic walls: with charging points for electric vehicles, full digitalization and differentiated offers for park customers. At the same time, we want to preserve the flair of the historic park, for example with signage reminiscent of the period after the First World War. There is still a long way to go before we have realized all these plans, but we are already very much looking forward to working in and on the beautiful Astoria Garage,” says Maximilian Bichlmaier.
About ALPINA Parking
The ALPINA Group, based in Munich and Vienna, concentrates on the successful management of parking garages and underground parking lots. Special focus is placed on parking spaces in which customers feel comfortable and experience a little “luxury in everyday life” through convenient parking. The concept also includes environmentally friendly management through efficient and sustainable parking operations. In particular, the aim is to use modern technologies and digital processes that enable environmentally friendly parking through paperless payment systems and low-emission search traffic.
As an experienced owner and operator, ALPINA Parking focuses on individual usage concepts, customized tariffs, long-term value retention of the properties and innovative digital technologies. ALPINA Parking optimizes the attractiveness and utilization of the managed properties with location-specific and user-friendly offers. The owner-managed company is also pursuing a dynamic expansion strategy for the “ALPINA Parking” brand in Germany, Austria and Slovakia.
ALPINA Parking Holding AG, Mauerkircherstraße 181, 81925 Munich, Germany
Maximilian Bichlmaier, Managing Director, Phone: +49 89 59 49 61, office@alpina-parking.com
Press contact:
Irmelin Ehrig, Ehrig & Partner, Martin-Luther-Straße 86, 10825 Berlin
Tel. 030 / 21 96 96 46, mobile: 0179 – 686 04 76, ehrig@ehrigpartner.de